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Diverse Fine Food


Everything needed for the new identity was summed up in a name, their name, Diverse Fine Food. A diverse range of the finest foods, carefully selected and sourced from up and down the country. We needed the re-brand to communicate this simply and effectively.

The individual hand-drawn elements of the logo reflect the handcrafted nature of the products selected by their team. And the collation of them all to form one singular body reflects how the company works, bringing all the individual products together for their customers.

It’s now a strong marque, but it also has layers of intrigue and discovery as you pore over each of the elements - much like leafing through one of their brilliant catalogues!


Rebranding / Graphic Design / Illustration / Catalogue Design / Web Design / Food distributor branding.