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Favis of Salcombe
Cracking Crab Since 1972
A proud family of fishermen spanning three generations, Favis of Salcombe catch crab and lobster from the sparkling-clean, nutrient-rich waters of Devon’s beautiful south coast. Our task was to create both a sales strategy and a new brand that the business could take to premium retailers, delis and restaurants.
Behind every great brand is a great story, and with Favis it’s their heritage and expertise that makes theirs so special. Long-term caretakers of the sea, they have always put sustainability and quality at the forefront of all they do. Catching crab at its peak and choosing only to handpick the meat, gives Favis crab its uniquely smooth and velvety texture.
We wanted to capture the pride and hard work they put into every catch. The Favis family name stands tall in all we have created and their beloved boat – the Emma-Jane - plays her part. The new identity focuses on the “Cracking Crab” they produce, but the story of the sea and their super crabber is there to support and strengthen their ties to the waters they so respect.
Brand Creation / Strategy & Positioning / Graphic Design / Illustration / Structural Design / Packaging Design / Logo Design / Food branding.◄ Back to our work