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Food Should Taste Good

...no-one can argue with that.

But will something that tastes good to the American mass-market, appeal to the appetite of UK snackers? That’s the challenge General Mills set us when they asked us to introduce their US range of tortilla chips and crisps to the more artisan UK market.

First off, we re-positioned to be a challenger brand that would catch the attention of young couples trying their hand at ‘adult-ing’. This meant updating the packaging and developing key visuals and assets that could be used across the UK website, social media and instore.

Photography was shot in-house by Neil White and gave the brand a modern, clean style that would stand out on shelf.

We then developed an extensive style guide that would safeguard and build the brand to be a serious competitor in the UK snacking game.

So far, so good – FSTG nabbed an exclusive deal with Tesco and launched to youthful UK snackers with the promise of ‘Good stuff. Real pleasure.’

Categories:

Strategy / Graphic Design / Food Branding

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