• Marshfield Ice Cream Rebranding Will and Dawn Hawkins
  • Marshfield Ice Cream Rebranding Packaging
  • Marshfield Ice Cream Rebranding Lifestyle Photography
  • Marshfield Ice Cream Rebranding Lifestyle Photography
  • Marshfield Ice Cream Rebranding Packaging Photography
  • Marshfield Ice Cream Rebranding Packaging Range
  • Marshfield Ice Cream Rebranding Lifestyle Photography
  • Marshfield Ice Cream Rebranding Lifestyle Photography
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Marshfield Farm

Real Dairy Ice Cream

Will and Dawn of Marshfield Farm Ice Cream rang us in the summer of 2015 to re-brand their retail packaging. Created on their West Country family farm, just north of Bath, almost 20 years ago, the brand had built a loyal following of seaside retailers and leisure outlets around the country. However, the retail offering was not fairing so well, and the brand and packaging felt a little dated and down-market in comparison to many of its competitors on shelf.

We needed to move the brand far enough along in retail to reach out to a new audience, without confusing the same consumers when they experienced the brand out-of-home. We re-positioned the brand to its natural homeland of ‘proud producers of real dairy ice cream’ and redesigned the brand to reach out to foodie families that actively seek out the best. The introduction of the 500ml tub was a strategic move as part of the work to broaden the appeal.

Categories:

Rebranding / Strategy & Positioning / Graphic Design / Illustration / Packaging Design / Logo Design.

A brand and design agency that have a huge wealth of knowledge and passionate about what they do. They understood the brand and what we were looking very quickly. Our new design is clean, modern and affective, and we love it. They are very quick to respond and always go the extra mile for their clients. - Kelly Field, Marketing Manager - Marshfield Farm
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