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A Taste of the Real India

Parampara, which literally means ‘passing on tradition’, has captured and perfected the most authentic versions of classic regional dishes from across India. It seeks to give passionate foodies around the world a truly authentic cooking and taste experience which takes them on a journey of discovery into the riches of regional Indian cuisine.

We needed to refresh the brand and packaging design to reflect this authentic history and create a product that would resonate on an international platform.

Creating the right image for Parampara was key. We needed to evoke the spirit and romance of India and add some inspiration into the world food aisle. The results look fantastic on-shelf and capture the real spirit of India.


Rebranding / Graphic Design / Packaging Design / Structural Design / Food photography / Food branding.

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