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Pastry to be proud of
In a bid to drive penetration into the mid-week meal occasion and to grow the share of brand equity, Jus-Rol and The Collaborators braced themselves to say a fond farewell to pastry icon Janet and welcome a new, modern personality and identity to refresh it’s look and excite consumers.
Fighting off stiff competition on the shelf from newly launched Anchor ready to roll pastry, and own label packs, standout and superiority were two of the key messages the rebrand needed to achieve.
As the original and, arguably the best, ready to roll pastry, we set about creating the new packs with maximum on-shelf impact, instant recognition and a clear level of authority. The use of navy blue gives the new logo an air of authenticity and superiority and the crest cleverly communicates the brand’s heritage and baking credentials.
The uniformity of the logo across the different packs gives confident on-shelf impact and maximum standout against the competition, making Jus-Rol the signpost for the category. The updated colour palette modernises the brand, offering bold blocking and helping consumers navigate easily through the product range.
Rebranding / Strategy & Positioning / Graphic Design / Packaging Design / Logo Design / Food branding.< Back to our work