• Rosie & Charles, the remarkable people behind Yuyo
  • Yuyo yerba mate packaging design
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Yuyo

Escape the Ordinary

Rosie and Charles, the owners of Teatonics, were winners of The Seed Fund in 2015. Our task was to re-position and re-design their young brand for a successful future.

The idea for the product came directly from the couple’s trip to South America. Inspired by the wonderfully vibrant South American street art, and the continent’s rich botanical heritage, we commissioned the renowned artist Olaf Hajek, to create individual paintings to evoke the mood, sensation and flavour of drinking a Yuyo mate.

Categories:

Rebranding / Strategy / Graphic Design / Illustration / Packaging Design / Web Design / Logo Design / Drink branding.

It has been an utter pleasure and a privilege to work with Jayne and her team. They helped us to be brave and take risks in order to create something that looks astounding and feels like the perfect expression of us, and of how it feels to drink our mate. Rosie Marteau, Co-founder – Yuyo
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