Boosh needed a new website. It had strong packaging, but no real story beyond the usual category claims. With owner, Fiona, and marketing manager Claire, we agreed to first develop a brand strategy that would help set Boosh up for greater success. And then we’d create the brand world and website.
As a brand founded and run by women, with inherent product benefits for women, we set out to reposition the brand around a genuine desire to help women feel good about themselves. We established Boosh as a brand that promotes wellbeing and open conversation about the difficult stages of life that so many women suffer in silence, from puberty to old age. With this in place we created a vibrant world of brand assets; life affirming, full of positivity and complementary to the existing branding.