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...where hotdogs rule and anything goes.

Let’s face it - everyone loves a hot dog. There’s something about that gratuitous carefree chomp that you just can’t resist. Our client Struik spotted the opportunity to take it to the next level, with an original hot dog meal kit - feeding off the popularity of established meal kits and bringing excitement to the canned food aisle. And they needed the full works to create a successful brand ready for launch.

We created the positioning of ‘Your dog, your way’ and chose the name ‘Bunlimited’ based on the idea of a hot dog night where friends and family get creative with toppings to build their dream dog.

Our designs focused on the mind-blowing possibilities and unlimited combinations of hot dog toppings. Not only did our illustrators put their heart and soul into the zany illustrations flying around on pack, they also leant their heads to the cause, with their noggins featuring on the final packs. Ever ready to eat, drink and sleep our projects, we ate our way through various hot dog combos to create original recipes for the website which were photographed in-house.

Our quirky suite of illustrations feature across all packaging, the website, social media and promotional materials. We also explored marketing campaign ideas to help our client stand out to retail buyers. Bunlimited launched in Albert Heijn - The Netherland's biggest retailer - and are now shaking up the shelves in UK supermarkets… Get ready for a hands-on hullaballoo!


Strategy / Brand Creation / Graphic Design / Food Branding / Illustration

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