Struik spotted the opportunity to take hotdogs to the next level with an original hot dog meal kit. They needed the full works to create a successful brand ready for launch.

We created the positioning of ‘Your dog, your way’ to capture the flavour possibilities of Bunlimited dogs paired with mind-blowing combinations of toppings. We developed the name, visual identity, social media and campaign ideas to bring this crazy, limitless world to life.

Launched in Albert Heijn - The Netherland's biggest retailer – Bunlimited soon hit the shelves in UK and is now stocked in all major supermarkets.