We helped Zoe reposition her range of luxury nut butters as an aspirational, modern brand with a clear reason for being. We paraphrased it as creating a ‘Liberty-worthy’ brand.
Inspired by London and its cross-cultural creativity, we saw an opportunity to target change makers and the cultural elite; owning a creative and playful space summed up as ‘Boutique nut butters imagined in London’.
Zoe wanted a brand that people would covet. And it’s working! With new-found brand confidence, Butternut has been featured in foodie publications including Delicious, Great British Food and the Guardian. Sales have soared as a result.