Strategic marketing agency & FMCG brand specialists, The Collaborators, helped Capsicana develop a big idea & creative platform for growth

Feel the flavour

With an already successful brand, Ben and the Capsicana team wanted help to take the brand to the next level. They knew they needed more than nice packaging and weren’t convinced they had the overarching strategy and big idea to drive the brand forward. They needed to create a more Complete Brand™.

Developing the idea of, “Create a Fresh Latin Vibe”, we built a brand world and campaign that expresses both the excitement and newness of Latin flavours; and the energy and passion of Latin America itself.

With a new brand vision and tone of voice, a more dynamic brand expression and new campaign assets, the Capsicana team now have the tools they need to fulfil their big ambitions.

The Collaborators really understood our brand from the beginning. We worked with them to develop a vibrant new brand world which we are delighted with. When it came to bringing it to life in comms, again, they just 'got it' and nailed it first time!

The Collaborators
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