FMCG packaging agency & plant-based branding specialists, The Collaborators, helped Clive's positively engage a mainstream audience

Plant-based parcels of joy

Sally and Esther from Clive's are committed vegans. But they knew that in order to get others to eat less meat they would have to bring some mainstream appeal and a defined purpose to the brand.

We recommended a fully vegan product portfolio and developed the positioning ‘Plant Positivity’. With an injection of much-needed personality, we framed Clive’s as positive for the consumer, positive for animals and positive for the planet.

The Collaborators
The Collaborators

Right from the start, we wanted the Clive’s brand to make an impact and be instantly recognisable on shelf. We needed a unique point of view to get us there. We’ve always been about natural whole foods, rather than ‘fake meat’ so we’re delighted to have a brand solution that let’s us call this out in such a proud, positive way.

The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
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