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Time to ride a new wave!
British ex-pat Stephen Thorp’s U.S. surf bar was the place to be. Vibrant, eclectic, full of character. And famous for his hand-made signature sundowner, which Stephen would make and give away as a thank you to his loyal customers. The blend, made from the tropical fruits and spices on his doorstep became very popular. It was such a winner Stephen decided to bottle it. Say “Aloha” to Spirit of Aloha 65.
Back in Blighty, with a successful launch in Bristol, Stephen realised that to achieve his ambitions, he’d need to take the brand up a notch. Tasked with defining the brand’s strategic direction and bringing it alive across a multitude of touch points, from packaging to website and comms strategy, we drilled down into the true meaning of ‘Spirit of Aloha’. In Hawaii, it’s more than a greeting, it’s a way of life that’s about living with a generosity of spirit. All pretty apt, given the brand’s beginnings and Stephen’s surfer outlook.
Targeting conscientious 18-25 year old consumers, offering a new alternative to G&Ts and Aperol, we developed a brand world and campaign to bring the idea of ‘Live Aloha’ to life. The identity needed to make the brand more relevant and premium, without losing its fun, retro, surf vibe. With a fresh outlook and renewed purpose, Aloha 65 is now ready to make its mark. Let’s ride!www.aloha65.com
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