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Feel Good Drinks
Stop, have a drop
Ed, the new GM of Feel Good Drinks Co. had a great vision. He wanted to transform the brand from its one-dimensional health message, to a more holistic, wellbeing alternative. One that would taste good… and do good too. It was up to us to help him achieve his ambitions.
Linking Feel Good with mental wellness and the natural world was a top priority for us and responded directly to Ed's brief to explore what feeling good means to consumers. Our strategy was to own 'being in the moment'; taking time out of our busy lives to clear our minds and refresh our heads. It led directly to improved product recipes using adaptogens - natural super herbs that lift and calm the mind and body.
Working with the idea ‘stop have a drop’ we developed a refreshingly minimalist design, providing stand out and calm in a busy shelf fixture. We created an ownable logo that makes you feel good just by looking at it. Our 'zen' face was born. Lightly smiling and peaceful, it is completely incorporated into the brand name, whilst also being used independently as a marque, social media icon and animation in the broader brand world.
We developed the line ‘kind to the mind’ to capture the care you give yourself by having a much-needed sip of Feel Good’s adaptogenic waters. It also stands for the 3% of sales Feel Good will donate to charities that support wellbeing for people and planet, so every can makes a difference. Truly kind to your mind…and others too.
It really does ‘Feel Good’ to be supporting a brand that gives people a better choice on how they consume. We’re proud to see the approach and our new design has been well received and marks a happier, healthier new chapter for Feel Good Drinks.www.feelgoodrinks.com
Branding / Strategy / Graphic Design / Packaging Design / Logo Design / Drinks Branding
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