Strategic brand design & hospitality branding experts, The Collaborators, helped Greenspeares establish a thriving cafe in the heart of Chelsea

A fresh approach to healthy eating

Alessandra needed a brand for her healthy eatery in the heart of Chelsea. She was right at the start of her mission, with just the concept, name and a shell of a building to work with. We helped her to define a Complete Brand™.

With a neighbourhood vibe and emphasis on nature’s wonderful ingredients, the concept of ‘Naturehood’ was born. We designed and illustrated a beautiful and flexible brand world covering everything from the website, signage and menu, right down to takeaway coffee cups. We even worked with the architects on a vision for the interiors.

The Collaborators
The Collaborators

From the beginning, we were clear that the brand experience should be full of positive energy and natural vibrancy.

The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
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