Tahi and Patrick found it frustrating that children’s flavoured drinks are always a trade off between a load of sugar on one hand, and artificial sweeteners on the other. They couldn’t find anything they’d be happy for their kids to drink – so they made it themselves.
Discovering shocking stats suggesting that today’s kids spend less time outdoors than prison inmates, we built on Tahi and Patrick’s shared love of the outdoors and the product’s all natural, botanical benefits. We developed the big idea of 'Rewilding for kids' and defined the brand’s purpose to help young people (and their families) reconnect with the magic of nature, outside and in.
The visual identity and brand experience are deliberately both accessible and aspirational for kids, recognising that young people today are increasingly sophisticated and champion the green agenda within families.
As brand guardians, we continue to work with Tahi and Patrick to re-wild kids, retailers, restaurants and cafes across the UK!