Brand design agency UK & drinks branding agency The Collaborators, helped Jamu create a category-defining, purpose-led brand for young people Brand design agency UK & drinks branding agency The Collaborators, helped Jamu create a category-defining, purpose-led brand for young people

The magic of nature

Tahi and Patrick found it frustrating that children’s flavoured drinks are always a trade off between a load of sugar on one hand, and artificial sweeteners on the other. They couldn’t find anything they’d be happy for their kids to drink – so they made it themselves.

Discovering shocking stats suggesting that today’s kids spend less time outdoors than prison inmates, we built on Tahi and Patrick’s shared love of the outdoors and the product’s all natural, botanical benefits. We developed the big idea of 'Rewilding for kids' and defined the brand’s purpose to help young people (and their families) reconnect with the magic of nature, outside and in.

The visual identity and brand experience are deliberately both accessible and aspirational for kids, recognising that young people today are increasingly sophisticated and champion the green agenda within families.

As brand guardians, we continue to work with Tahi and Patrick to re-wild kids, retailers, restaurants and cafes across the UK!

The Collaborators
The Collaborators

The Collaborators worked both strategically and creatively on Jamu Wild Water. The creative work speaks for itself, it’s a knock out visually and really asserts our mission and commitment to delivering quality products, while working towards a greater purpose. The strategic work behind such a process has been eye-opening and really impressive, it’s provided the framework and guidance we’ve needed, and has grounded the brand making it more than just aesthetics.

The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators

Beautiful packaging, very nice and unique branding very much reflecting their target audience. Nice values in place and all of that is very clear on first look.

Judges Comments - Finalist - Zenith Global Water Drink Awards 2022
The Collaborators
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