Tahi and Patrick found it frustrating that children’s flavoured drinks are always loaded with sugar or artificial sweeteners. They couldn’t find anything they’d be happy for their kids to drink so they made it themselves.
Discovering shocking stats that today’s children spend less time outdoors than prison inmates, we built on Tahi and Patrick’s love of the outdoors and the product’s all natural, botanical benefits. We developed the big idea of 'Rewilding for kids' and defined the brand’s purpose to help young people (and their families) reconnect with the magic of nature, outside and in.
The visual identity and brand experience are deliberately accessible and aspirational, recognising that kids are increasingly sophisticated and often champion the green agenda within families.
As brand guardians, we continue to work with Tahi and Patrick to re-wild kids, retailers, restaurants and cafes across the UK!
The Collaborators worked both strategically and creatively on Jamu Wild Water. The creative work speaks for itself, it’s a knock out visually and really asserts our mission and commitment to delivering quality products, while working towards a greater purpose. The strategic work behind such a process has been eye-opening and really impressive, it’s provided the framework and guidance we’ve needed, and has grounded the brand making it more than just aesthetics.
Beautiful packaging, very nice and unique branding very much reflecting their target audience. Nice values in place and all of that is very clear on first look.
