Tahi and Patrick found it frustrating that children’s flavoured drinks are always loaded with sugar or artificial sweeteners. They couldn’t find anything they’d be happy for their kids to drink so they made it themselves.
Discovering shocking stats that today’s children spend less time outdoors than prison inmates, we built on Tahi and Patrick’s love of the outdoors and the product’s all natural, botanical benefits. We developed the big idea of 'Rewilding for kids' and defined the brand’s purpose to help young people (and their families) reconnect with the magic of nature, outside and in.
The visual identity and brand experience are deliberately accessible and aspirational, recognising that kids are increasingly sophisticated and often champion the green agenda within families.
As brand guardians, we continue to work with Tahi and Patrick to re-wild kids, retailers, restaurants and cafes across the UK!