Full service creative agency & consumer brand specialists, The Collaborators, helped Love Struck pivot from B2B to D2C

One sip is all it takes

We helped Richard shift his thriving B2B frozen smoothie business into a multi-channel consumer brand.

Although well-established in hospitality under the name Love Smoothies, with ambitious growth plans and NPD that would confuse the name, we helped Richard take the big step to become Love Struck. We set the brand up to speak to the optimisers of this world – those who live well and have an appetite for life. We played up the joyous, mood-boosting experience of the product and helped position the brand as the taste-maker of the category.

The rebrand launched mid-lockdown. Sales have doubled versus pre-pandemic levels and the brand has expanded into the US market. We continue to work with Richard and the team as brand guardians, helping everyone to become Love Struck!

The Collaborators

What a great little agency! A pleasure to work with and consistently punching above their weight strategically and creatively... they have revolutionised our brand and we could not be happier with their work.

The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators

107%

uplift in revenue
since rebrand
(2019 v 2022)

The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
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