Parampara

A Taste of the Real India

Parampara, which literally means ‘passing on tradition’, have perfected the most authentic versions of classic regional dishes from across India. Their flavoursome meal kits have been created to give passionate foodies a real cooking experience, taking them on a journey of discovery into the riches flavours of Indian cuisine.

We were tasked with refreshing the brand and packaging design to reflect this authentic story and create a product that would appeal to food lovers around the world.

Creating the right image for Parampara was key. With detailed illustrations and patterns inspired by Indian culture we aimed to evoke the spirit and romance of this mystical region and add inspiration into the world food aisle. The results look fantastic on-shelf and colourfully capture the real essence of India.

Categories:

Rebranding / Graphic Design / Packaging Design / Structural Design / Food photography / Food branding.