Teo and Nick had a small but successful gluten free pizza business. They came to us wanting a pack evolution to bring the idea of ‘Alternative Italian Food’ to life.
We reframed their strategy, shifting emphasis from exclusion to inclusion, developing the big idea, “Per tutti!” Italian for everyone” and creating a more edgy brand expression. Not only does it fit their values and youthful personality, it also laid the foundations of their brand world and visual style; and it's certainly helped get them noticed! The brand has seen 70% year-on-year growth and has extended into a host of new categories.
(2021 - 2022)