The Foundations of Brand EQ
This playbook will give you the tools and guidance to define your brand strategy. Focusing on Brand Ethos and Brand Empathy, by the end of the book you will be able to answer key strategic questions such as:
- What does my brand stand for?
- What are my brand values?
- Who is my target audience?
- What matters most to them?
Based on The Collaborators’ proprietary Brand EQuity Framework and proven techniques, we provide a step by step guide with printable worksheets to help you deliver the foundations of your brand strategy and positioning.
- 80 pages of step-by-step brand strategy guidance
- 20 proven exercises and tools to help you unearth vital insights
- Printable worksheets
- Downloadable directly to your computer
Defining Brand Experience
This playbook will give you the tools and guidance to define your brand strategy. Focusing on Brand Ethos and Brand Empathy, by the end of the book you will be able to answer key strategic questions such as:
Based on The Collaborators’ proprietary Brand EQuity Framework and proven techniques, we provide a step by step guide with printable worksheets to help you deliver the foundations of your brand strategy and positioning.