Brand EQuity Playbook - the foundations of brand strategy & positioning
The first of our brand strategy and positioning playbooks, the Brand EQuity playbook will give you the tools and guidance to define your brand strategy. Focusing on Brand Ethos and Brand Empathy, by the end of the book you will be able to answer key strategic questions such as:
- What does my brand stand for?
- What are my brand values?
- Who is my target audience?
- What matters most to them?
- What is my brand positioning?
- What is my value proposition?
Based on The Collaborators’ proprietary Brand EQuity Framework and proven techniques, we provide a step-by-step guide with printable worksheets to help you deliver the foundations of your brand strategy and positioning.
- 53 pages of step-by-step brand strategy guidance
- Proven exercises, tips and tools to help you unearth vital insights and hone strategy
- 13 printable worksheets
- All downloadable directly to your computer
£150
£250