We're experts in food
and drink branding

Since The Collaborators was founded in 2008, we’ve honed our craft working with diverse food and drink businesses, from global brands through to startups. It means we’re tuned to the trends and dynamics of the industry, and our insight comes from a place of real understanding.

We build Brand EQuity™

Just as emotional intelligence, also known as EQ, enriches personal relationships, it can also help brands be more effective in the way they engage with their audience.

A global tracking study has proven that brands with high Brand EQ consistently and significantly outperform those with lower Brand EQ.

Put simply, brands that use empathy and emotion to guide behaviour are more successful.

Brand EQ = Brand EQuity™

We are Collaborators

It’ll come as no surprise that we take a collaborative approach. Your success is our success so you can expect a true partnership built on empathy and integrity.

We're a force for good

We’re a Certified B Corporation and part of a global community of purpose-led businesses that meet high standards of social and environmental impact.

To find out what this means for us in practice, visit our B Corp page.

Our services

Brand is at the heart of what we do and that's reflected in the services we offer. The majority of which are provided by our talented in-house team, and some, depending on the scope, may be delivered in collaboration with our trusted partners.


Brand & equity analysis
Competitor analysis
Category & market insight
Consumer & cultural insight
Consumer segmentation

Brand Strategy

Brand purpose
Brand creation
Brand positioning
Brand mission
Brand values
Brand architecture
Creative strategy
NPD & innovation

Brand Voice

Brand naming
Verbal identity
Tone of voice
Brand story
Brand strapline
Brand messaging
Sonic branding

Brand Expression

Visual identity
Brand world
Brand experience
Packaging design
Structural design
Website design & build
POS & in-store
Brand film & photography
Key visuals
Branded environment
Brand guidelines
Brand guardianship
Employer branding

Brand Activation

Marketing strategy
Communications strategy
Campaign ideation
Brand platform
Brand toolkit
Shopper marketing