South West brand consultants & design agency, The Collaborators, helped Favis of Salcombe pivot to build their own consumer brand

Cracking crab since 1972

Brothers Kevin and Nigel’s fresh crab meat business had become over-reliant on a volatile export market and they wanted to build a new consumer-facing brand, supplying top quality food halls, delis and restaurants in the UK.

Three generations of fishermen and RNLI life-boat men; and their stewardship of the seas provided an authentic competitive advantage.

We worked with the family to develop a well defined brand purpose from which the brand proposition, tone of voice, new identity and accompanying set of visual assets, easily flowed.

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