Each month we pick three things that have inspired us. From art, design and branding, to food, drink and beyond… Welcome to the April edition.

1. Fashion Faux Parr

Creative inspiration this month comes courtesy of the brilliant Martin Parr, best known for his highly saturated photography showcasing the humour and irony of provincial British life. His new coffee table book, launched this month, brings together commissioned and personal photographs from the world of fashion.

Spanning two decades it includes his work with major magazines and fashion houses including Vogue, Balenciaga and Gucci. With his usual juxtapositions of the mundane and the absurd, the book doesn’t disappoint. There are over 250 images taken from published campaigns and behind the scenes – all of them full of fun-filled kitsch and his trademark wry humour.

Out now published by Phaidon with contributions from Patrick Grant and Tabitha Simmons.

2. Lucozade at The London Marathon

We had special reason to follow the London Marathon a couple of weeks ago. Our very own super-women, Mary and Helen, completed it (for a second time), in a time of 5 hours 30 minutes. We are so proud of all their hard work and dedication, especially as the weather this winter training season was particularly gruelling.

Alongside all the incredibly inspiring stories of the runners, we loved the Lucozade activation. Clearly there’s a great brand fit, so of course it made sense for Lucozade to feature heavily at the event. But the genius move was to involve its brand ambassadors, Jill Scott, Jennifer Beattie, and Anthony Joshua to hand out drinks and encouragement along the course.

One particularly motivating encounter between AJ and struggling runner, Benjamin Gerrish, went viral. Post pep-talk, Gerrish went on to complete the race in an impressive 3 hours 18 minutes. What better way to amplify the activation and big-up the product!

3. Wildfarmed

Already converts of Wildfarmed bread, we were interested to see that the brand will be launching in Waitrose in May. Founded by TV presenter George Lamb, Groove Armada’s Andy Cato and finance expert Ed Lees, the brand is on a mission to create a viable alternative to the current industrial farming system. With its range of flours and breads, Wildfarmed is hoping to take sustainable farming practices mainstream with a combination of a retail and ‘Intel-inside-type' strategy. Its flours are already being used by the likes of Franco Manca, Ask and Jason’s Sourdough.

We’re big fans. The world’s problems need bold solutions and Wildfarmed is certainly delivering with its vision and identity.