Since The Collaborators was founded in 2008, we’ve honed our craft working with diverse food and drink businesses, from global brands through to scale-ups and start-ups. It means we’re tuned to the trends and dynamics of the industry, and our insight comes from a place of real understanding.

Just as emotional intelligence, also known as EQ, enriches personal relationships, it can also help brands be more effective in the way they engage with their audience.

A global tracking study has proven that brands with high Brand EQ consistently and significantly outperform those with lower Brand EQ. Put simply, brands that use empathy and emotion to guide behaviour are more successful.

Brand EQ = Brand EQuity™

Our proprietary strategic framework is inspired by The Four Domains of Emotional Intelligence, created by EQ pioneer, Daniel Goleman. Whether we're building a brand from scratch or bringing it to life through design, it helps us 'bake' Brand EQ into everything we do.

READ MORE ABOUT BRAND EQ & COLLABORATORS CONSULTING >

It’ll come as no surprise that we take a collaborative approach, (there's a clue in our name).

Emotional Intelligence is core to how we do business too. You can expect a true partnership built on empathy and integrity. We're in it together.

We’re a Certified B Corporation.

This means we meet B Lab's integrated social, environmental and governance standards.

This embeds our purpose and plans for positive impact in our company DNA, so that we're aware of our impact on people and the planet.

To find out what this means for us in practice, visit our B Corp page.