The Collaborators Consulting - Food & Drink Brand Strategy Specialists

We create emotionally intelligent brands

We’re an award winning B Corp Certified brand strategy consultancy, specialising in food and drink. We create emotionally intelligent brands.

Our approach, Brand EQuity, uses empathy and emotion to forge deeper connections between brands and their audiences. It lays the foundation for transformative brand strategy and inspires beautifully crafted, evocative visual identities, brand worlds and experiences.

We’re trusted by category leaders and future icons to think big, achieve the remarkable and drive change for the better.

Our work has helped brands raise funding, secure major listings, expand into new markets and grow with purpose – commercially and culturally.

Whether it’s launching something new, refreshing what’s already there or needing a strategic shift, our small and agile team of strategists will bring a blend of in-depth industry insight, clarity, creativity and commercial pragmatism.

Examples of our work

Re-igniting the love for One Water

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Love Sum: creating a new category of legendary dumplings

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We’re strategic problem solvers

We help food and drink brands with brand strategy, brand repositioning, rebrands, brand creation, naming and brand architecture.

We can help with a variety of brand and business challenges:

Unearthing insights and defining target audiences
Creating or refreshing brand purpose
Establishing brand values and vision
Defining brand positioning
Organising brand architecture and range hierarchy
Sharpening brand storytelling, messaging and developing messaging matrices
Unlocking campaign and activation platforms
Facilitating internal strategic alignment
Building NPD pipelines and innovation sprints
Exploring and mapping potential opportunities for growth and evolution
Or just identifying the crux of the challenge in the first place

Collaborators Consulting is aligned with The Collaborators Branding & Design. If required, we can offer end-to-end project delivery from brand strategy through to creative and implementation. We’re also equally happy working with your preferred creative partners. We are Collaborators after all.

VISIT THE COLLABORATORS BRANDING & DESIGN >

We build Brand EQuity

Just as emotional intelligence, also known as EQ, enriches personal relationships, it can also help brands be more effective in the way they engage with their audience.

A global tracking study has proven that brands with high Brand EQ consistently and significantly outperform those with lower Brand EQ.

Put simply, brands that use empathy and emotion to guide behaviour are more successful.

Brand EQ = Brand EQuity™

Our proprietary brand strategy framework – Brand EQ – is adapted from the Four Domains of Emotional Intelligence created by EQ pioneer, Daniel Goleman. It informs our strategic and creative approach, helping to build brand purpose, empathy and a deeper connection with audiences.

What our clients say

The initial strategy, development of brand name and positioning concept were great. Your tool box and process felt manageable and clear. The quality of thinking on category, shopper and positioning has been really important to challenge our thinking and apply perspective from numerous other clients.

The strategic work that supported the creative process has been eye-opening and really impressive. It’s provided the framework and guidance we’ve needed and has grounded the brand making it more than just aesthetics.

I have worked with The Collaborators for the last 15 years and they have been instrumental in helping me to successfully grow brands within large multinationals and smaller SMEs. They have always produced excellent strategic and creative work, they know food and drink, and they are incredibly easy and pleasurable to work with. I would highly recommend them to any size output big or small.

Working with The Collaborators was a fantastic experience. They helped us to hone our message and refine our target market so it was clear who we’re aiming for and why they would want to purchase our products. Since our rebrand, the customers we had wanted to be working with and had spoken to on many occasions without any luck, started knocking on our door.

I liked your ability to understand and reframe our positioning so that it made sense and then channel this into some really strong ideas.

What a great agency! A pleasure to work with and consistently punching above their weight strategically and creatively... they have revolutionised our brand and the way we think about it. We could not be happier with their work.

From a very functional brief, the team challenged our strategic thinking about brand positioning and helped us to articulate exactly why we do what we do in a really authentic way. Not only that, we also have a fantastic new visual identity that better reflects our brand.

The proof of the pudding...

If you’re building a brand people can believe in, we’d love to help:

For larger-scale projects, get the ball rolling by sending us an email or booking a call. From here, we can develop a bespoke project plan and proposal.

Perfect for any company looking for expert support to help set their brand up for long-term growth.

EMAIL US NOW

Book a Brand EQ sprint workshop – some challenges may benefit from a little outside intervention. We can devise and facilitate a one-off interactive and creative workshop for you and your team to help you fast-track solutions in a cost effective way. We’ll document all outputs and next steps so that you have a clear path ahead.

Perfect for any company facing a strategic brand or business challenge.

ENQUIRE ABOUT A WORKSHOP

If you’re looking for the most budget-friendly solution to solve your brand challenge, download our DIY strategy playbooks with tools and tips for nailing brand strategy yourself.

Perfect for start-ups or those with the time and resources to take on brand strategy themselves.

DOWNLOAD PLAYBOOK