The Collaborators Consulting

We’re an award winning B Corp Certified strategic brand consultancy, specialising in food and drink. We create emotionally intelligent brands.

Our approach, Brand EQuity, uses empathy and emotion to forge deeper connections between brands and their audiences. It lays the foundation for transformative strategy and inspires beautifully crafted, evocative visual identities, brand worlds and experiences.

We’re trusted by category leaders and future icons to think big, achieve the remarkable and drive change for the better.

Our work has helped brands raise funding, secure major listings, expand into new markets and grow with purpose – commercially and culturally.

Whether it’s launching something new, refreshing what’s already there or needing a strategic shift, our small and agile team of strategists will bring a blend of in-depth industry insight, clarity, creativity and commercial pragmatism.


Examples of our work

Applewood Cheese board
Applewood: elevating its status as branded category leader
One Water range
Re-igniting the love for One Water
Love Sum: creating a new category of legendary dumplings
Freja Bone Broth
Freja: establishing a category-leading bone broth

We’re creative
problem solvers

We can help with a variety of brand and business challenges:

  • Unearthing insights and defining target audiences
  • Creating or refreshing brand purpose
  • Establishing brand values and vision
  • Defining brand positioning
  • Organising brand architecture and range hierarchy
  • Sharpening brand storytelling, messaging and writing messaging matrices
  • Unlocking campaign and activation platforms
  • Facilitating internal alignment
  • Building NPD pipelines and innovation sprints
  • Exploring and mapping potential opportunities for growth and evolution
  • Or just identifying the crux of the challenge in the first place

Collaborators Consulting is aligned with The Collaborators Branding & Design. If required, we can offer end-to-end project delivery from strategy through to creative and implementation. We’re also equally happy working with your preferred creative partners. We are Collaborators after all.

VISIT THE COLLABORATORS BRANDING & DESIGN >

We build brand equity

Just as emotional intelligence, also known as EQ, enriches personal relationships, it can also help brands be more effective in the way they engage with their audience.

A global tracking study has proven that brands with high Brand EQ consistently and significantly outperform those with lower Brand EQ.

Put simply, brands that use empathy and emotion to guide behaviour are more successful.

Brand EQ = Brand EQuity™

Our own brand strategy framework – Brand EQ – is adapted from the Four Domains of Emotional Intelligence created by EQ pioneer, Daniel Goleman. It informs our strategic and creative approach, helping to build brand purpose, empathy and a deeper connection with audiences.

What our clients say

Bloody brilliant strategy

Pure genius!

Awesome

Legends

The proof of the pudding...

If you’re building a brand people can believe in, we’d love to help:

For larger-scale projects, get the ball rolling by sending us an email or booking a call. From here, we can develop a bespoke project plan and proposal.


EMAIL

Book a Brand EQ sprint workshop – some challenges may benefit from a little outside intervention. We can devise and facilitate interactive, creative workshops for you and your team to help you fast-track solutions. We’ll document all outputs and next steps too.


ENQUIRE ABOUT
A WORKSHOP

If you’re looking for the most cost-effective solution to solve your brand challenge, download our DIY strategy playbooks with tools and tips for nailing brand strategy yourself.


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