CHALLENGE
Exton Park had established itself as a pioneer of English sparkling wine, with a clear signature style and a reputation for quality. Alongside its core Reserve Blend, the team had ambitious plans for innovative and limited releases drawn from its exceptional library of reserve wines. The challenge was to introduce these new expressions in a way that felt coherent, helped audiences understand their role within the portfolio and strengthened, rather than fragmented, the master brand story.
INSIGHT
The intention behind the existing brand strategy was right, but it wasn’t actionable. The brand had a sense of how to do things, but not why. It lacked purpose.
SOLUTION
We redefined Exton Park’s brand strategy around a clear sense of purpose, creating a strong organising idea that could flex across innovation without losing coherence. From this, we developed the brand architecture, defining the role, audience and narrative of each range and how it contributes to the master brand. Visual principles – shared equities and deliberate points of distinction – were established to ensure every release feels both individual and unmistakably part of the same family.
IMPACT
Established clear visual principles for future releases and a cohesive range.
Broadened innovation scope whilst remaining on-brand.
YOY brand growth and incremental value.
