Food brand consultants & luxury packaging agency, The Collaborators, helped Butternut reposition to create a 'Liberty-worthy' brand Food brand consultants & luxury packaging agency, The Collaborators, helped Butternut reposition to create a 'Liberty-worthy' brand

Nut butters reimagined

We helped Zoe reposition her range of luxury nut butters as an aspirational, modern brand with a clear reason for being. We paraphrased it as creating a ‘Liberty-worthy’ brand.

Inspired by London and its cross-cultural creativity, we saw an opportunity to target change makers and the cultural elite; owning a creative and playful space summed up as ‘Boutique nut butters imagined in London’.

Zoe wanted a brand that people would covet. And it’s working! With new-found brand confidence, Butternut has been featured in foodie publications including Delicious, Great British Food and the Guardian. Sales have soared as a result.

The Collaborators
The Collaborators

We are getting a great response from our customers at Borough Market about the new branding. It’s so eye-catching that it stops people dead in their tracks and draws them in.

The Collaborators
The Collaborators
The Collaborators

+ 131%

YOY 2020/2021
(Wholesale)

The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
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