We helped Liberation Brewery modernise its brand. Encompassing the brewery, its beers, pubs, restaurants and wholesalers, it had become disjointed and lacked relevance.
Our big idea, ‘True Island Character’ summed up the Channel Islands’ independent, quirky spirit, and Liberation’s idiosyncratic beers, pubs and bars. It set the brand up to doggedly follow its own course and become the flag bearer for brewing and hospitality in the Channel Islands.
“We wanted to create an identity that's proud, quirky and full of character. We love that each island within the Channel Islands seems to carve its own path, yet they’re united by geography, history and spirit.”
