With an already successful brand, Ben and the Capsicana team wanted help to take the brand to the next level. They knew they needed more than nice packaging and weren’t convinced they had the overarching strategy and big idea to drive the brand forward. They needed to create a more Complete Brand™.
Developing the idea of, “Create a Fresh Latin Vibe”, we built a brand world and campaign that expresses both the excitement and newness of Latin flavours; and the energy and passion of Latin America itself.
With a new brand vision and tone of voice, a more dynamic brand expression and new campaign assets, the Capsicana team now have the tools they need to fulfil their big ambitions.