We helped General Manager, Ed, transform Feel Good from its one-dimensional health message to a purpose driven brand that gives back to people and planet.
We’ve continued to work with the Feel Good team since first creating the refreshingly minimalist visual identity and original mindful positioning. Our big idea, ‘Choose to be kind’ continues to inspire a calm and zen brand world with self care, and kindness to others and the planet at its heart.
We had the foundations of a great brand but knew we needed a strong visual identity to connect with a younger audience and tell our story. There's no question that our packs have impact on shelf and offer an antidote to the noise of the canned drinks fixture. And the calm vibes continue into the rest of our world giving us a distinctive presence on social media and our digital assets.
UK's 1st
climate positive
soft drink
