The idea that dehydrated food can taste great and have healthy local provenance led John, the founder of Firepot, to win the 2017 Seed Fund. We wanted to help him elevate his brand to become an essential piece of kit in the minds of explorers and adventurers.
Strategically, we focused on the brand’s modern, sustainable, real food credentials, brought to life through a bold and contemporary visual identity that doesn’t look out of place next to the world’s leading outdoor equipment brands.
Since launch, Firepot has doubled turnover year on year. It’s been on expeditions to Everest and the Gobi Desert; fuelled competitors in the Marathon Des Sables; and is sold to customers in over 25 countries.
We won the Seed Fund after only five months in business and the impact this had was enormous. The physical changes to our branding and packaging are easy to see and they totally transformed how we presented ourselves and continue to draw complements. The less visible impact of winning is the boost a small company gets in confidence, in the crucial connections they have to other food business owners, and in their level of ambition for growth into new markets. We would not be anywhere near where we are today without the Seed Fund.
+300%
sales revenue since rebrand
(2018 - 2020)
Every 21
seconds
a Firepot meal
is eaten somewhere
in the world
