Neil makes outstanding craft cider in the Mendip Hills. He's even won a coveted '3 Star' Great Taste Award and Golden Fork for his flagship, Special Reserve Keeved Cider. The problem was, his labels didn't quite match the quality and character of the liquid inside.

The story behind each cider’s name gave us a real insight into Neil’s passions and influences which we reflected through the designs. The quirky typography and illustrated characters are a nod to Neil’s love of folk rock and being a “bit of a hippie”. Each animal is inspired by either his small-holding; the working farm where the cider mill is based; or the wildlife of the Somerset countryside.

We created quirky, stand-out packaging that brings the variants together as a family whilst allowing for a more premium feel for Special Reserve. Importantly, we gave Neil a range that fully reflects his personality and craft ethos.