Seed Fund 2019 winner, Ellie thought that giving up dairy would spell the end of her love affair with all things cheesy. Faced with tasteless, textureless, free-from alternatives, she began to develop her own recipes for plant-based cheeses. Kinda Co. was born.
After much success amongst fellow vegans and having developed a range that holds its own against dairy cheeses, our task was to help take Kinda Co. to a wider audience.
We worked with the idea of ‘a vegan cheese for cheese lovers’ and set about creating a design that is modern, eases range navigation and reflects Ellie’s style. The result is a fresh, vibrant, contemporary look that works across different pack formats and label sizes with clear variant colour coding. A new brand strapline ‘Dairy Free of All’ provides product clarity and calls-out Kinda Co.’s vision.
What started as a one-woman enterprise, based out of a tiny flat in Angel, London has now grown to a commercial cheese kitchen in North Somerset. With 14 varieties of dairy free cheese and an organic range, Kinda Co. can now be found at independents nationwide, Abel & Cole and Planet Organic. It’s even been featured on BBC’s Escape to the Country!