Kinda Co shopping basket

Dairy-free for all

Seed Fund 2019 winner, Ellie thought that giving up dairy would spell the end of her love affair with all things cheesy. Faced with tasteless, textureless, free-from alternatives, she began to develop her own recipes for plant-based cheeses. Kinda Co. was born.

After much success amongst fellow vegans and having developed a range that holds its own against dairy cheeses, our task was to help take Kinda Co. to a wider audience.

We worked with the idea of ‘a vegan cheese for cheese lovers’ and set about creating a design that is modern, eases range navigation and reflects Ellie’s style. The result is a fresh, vibrant, contemporary look that works across different pack formats and label sizes with clear variant colour coding. A new brand strapline ‘Dairy Free of All’ provides product clarity and calls-out Kinda Co.’s vision.

What started as a one-woman enterprise, based out of a tiny flat in Angel, London has now grown to a commercial cheese kitchen in North Somerset. With 14 varieties of dairy free cheese and an organic range, Kinda Co. can now be found at independents nationwide, Abel & Cole and Planet Organic. It’s even been featured on BBC’s Escape to the Country!

Kinda Co Dairy Free for All
Ellie from Kinda Co

We’ve had so much great feedback from our customers about our brand refresh. The standout is fantastic and the packs look modern, premium and delicious – a first for vegan cheese! I love the touch of gold too and am really proud to show the range off.

Kinda Co Cheese
3 Kinda Co Jars
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Kinda Co Cheeseboard
Kinda Co Farmhouse
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The Collaborators
Kinda Co Plant Based
Kinda Co range
Kinda Co packaging evolution