British ex-pat Stephen Thorp’s U.S. surf bar was the place to be: vibrant, eclectic and famous for his hand-made signature sundowner, which Stephen would make and give away as a thank you to his loyal customers. Aloha 65 was born.
Back in the UK, with a successful launch in Bristol, we helped Stephen lay the foundations for the next stage of growth, defining the brand’s strategic direction and bringing it alive with a new identity, brand world and campaign platform. Targeting conscientious 18-25 year olds, we developed both the proposition, ‘Live Aloha’, which harked back to the original Hawaiian philosophy of living with harmony and generosity, and the campaign ‘big idea’ #OutOfTheBlue.
With a fresh outlook and renewed purpose, Aloha 65 has grown nationwide and overseas, as well as extending into RTD cans.
(launch to date)