Marketing agency & spirits branding agency, The Collaborators, helped Aloha 65 become the new wave aperitif for mindful twenty somethings

Time to ride a new wave

British ex-pat Stephen Thorp’s U.S. surf bar was the place to be: vibrant, eclectic and famous for his hand-made signature sundowner, which Stephen would make and give away as a thank you to his loyal customers. Aloha 65 was born.

Back in the UK, with a successful launch in Bristol, we helped Stephen lay the foundations for the next stage of growth, defining the brand’s strategic direction and bringing it alive with a new identity, brand world and campaign platform. Targeting conscientious 18-25 year olds, we developed both the proposition, ‘Live Aloha’, which harked back to the original Hawaiian philosophy of living with harmony and generosity, and the campaign ‘big idea’ #OutOfTheBlue.

With a fresh outlook and renewed purpose, Aloha 65 has grown nationwide and overseas, as well as extending into RTD cans.

The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators

We have made excellent progress in terms of sharpening the brand proposition and presence, and The Collaborators have also done a great job of keeping us 'on-brand'.

The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators

+ 590%

on-trade listings
(launch to date)

The Collaborators
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