Wines of Great Britain (WineGB) and Sarah Abbott MW were on a mission to establish English and Welsh classic method sparkling wine as one of the great wines of the world. With an influx of different sparkling wine styles on the market, they wanted to clearly differentiate classic method as the luxury flagship sparkling wine style of Great Britain.

We knew that to create a quality assurance mark conveying the highest levels of craft and quality, it would need to be elevated above the usual wine accreditation symbols. We looked to luxury iconography to explore more evocative design solutions, resulting in an abstract representation of quintessential rolling British countryside and the intersection of craft, time, climate and soils.

We created a hallmark that works across a host of touch points, from packaging and merchandise to physical spaces and digital applications. All the while, exuding timeless elegance and understated British luxury.