Exton Park, a 60-acre single-estate Hampshire vineyard, has been a pioneer in unlocking the full potential of English sparkling wine since 2011. With an impressive library of reserve wines built up over the years, the team introduced Reserve Blend in 2020 – a non-vintage range and the embodiment of Exton Park’s signature style.
In preparation for a series of exclusive limited releases over the coming years, we developed both the brand and visual architecture systems. We also established the aesthetic principles for each range, exploring their relationship with Reserve Blend and establishing how the portfolio fits together as a family.
The first two releases, designed by The Collaborators, were launched in 2023: the 2014 Vintage Blanc de Blancs and the exclusive, 60 Above & Below, which compares the cellar-aged 2014 Blanc de Blancs with the same wine aged for one year at 60m below sea level.
The Collaborators have understood and built on everything we’ve done as a brand so far. They reframed our positioning so that it makes sense across our portfolio and in turn, this has led to some really strong design ideas.
