When we started working with Richard and his team back in 2020, we helped them shift their thriving B2B frozen smoothie business, (then known as Love Taste) into a multi-channel consumer brand, Love Struck.

We created a positioning and brand identity that played up the mood-boosting, sensory experience of the products and helped position the brand as the taste-maker of the category. Five years later, with impressive growth, (+27% CAGR 2020-2024) and expansion into the U.S., the brand strategy was still on point. The brand expression less so. It was starting to feel dated and twee, particularly in retail.

Our brief was to breathe new life into the identity, starting with packaging – to make it more contemporary, easier to understand, fresher and above all, more delicious, whilst clearly communicating its all-natural, whole fruit and veg within.

We gave Love Struck a contemporary glow-up, retaining its positive, energising take on life whilst massively dialling-up taste cues with an enticing product image as the focal point.

We continue to work with Richard and the team as brand guardians and hope the new-look identity will make waves on both sides of the pond.