Richard wanted to engage a wider, more mainstream audience with Ombar’s mission to change the way people see chocolate. We needed to bring joy to the brand and build from the existing logo and pack design (which was not to be changed).
We developed the idea of ‘super chocolate’ to encapsulate the brand’s many benefits and position Ombar as the champion of better chocolate. From here, we built an entire brand world including a complete revamp of the website. We also created a new best-selling sub-brand range – Oat M’lk.
uplift in website