Richard wanted to engage a wider, more mainstream audience with Ombar’s mission to change the way people see chocolate. We needed to bring joy to the brand and build from the existing logo and pack design (which was not to be changed).
We developed the idea of ‘super chocolate’ to encapsulate the brand’s many benefits and position Ombar as the champion of better chocolate. From here, we built an entire brand world including a complete revamp of the website. We also created a new best-selling sub-brand range – Oat M’lk.
The team have created a vibrant and playful identity for Ombar, which really brings our brand to life. They considered our vision for Ombar at all times, while applying strategic rigour to ensure that a relevant, clear and consistent visual direction and tone was reached. We're also delighted with our new website which is packed full of engaging and meaningful content.
45%
uplift in website
conversions post
launch
