The Collaborators has partnered with Mars Drinks & Treats since the beginning, supporting their remarkable growth trajectory from a team of two to a thriving business unit of over sixty.
Involved across the full confectionery portfolio, we create designs for NPD and line extensions as the brands expand into new categories including sports specialist, hot chocolate, seasonal, gifting, healthier snacking and travel retail. From the playful charm of M&M’s® and Milky Way™ to the purposeful functionality of Mars® and Snickers®, we design for very different audiences and must capture the unique essence, personality and visual DNA of each brand as it evolves across products and formats.
We’re extremely proud to be part of Mars Drinks & Treats continued success and growth.