Exton Park, a 60-acre single-estate Hampshire vineyard, has been a pioneer in unlocking the full potential of English sparkling wine since 2011. With an impressive library of reserve wines built up over the years, the team introduced Reserve Blend in 2020 – a non-vintage range and the embodiment of Exton Park’s signature style.
In preparation for a series of exclusive limited releases, we developed the brand and visual architecture systems establishing the aesthetic principles for each range, exploring their relationship with Reserve Blend and defining how the portfolio fits together as a family.
Over the last few years, we've turned theory into reality with the creation of a Vintage range, 60 Above & Below, which compares cellar-aged wines with the same wines aged for one year at 60m below sea level, a 100% Pinot Meunier Sparkling Rosé and the pinnacle of the range, Cuvée M. Isaac ‘BBB’ or Barrel-aged Before Bottling. Each product expresses its own unique identity but all look very much part of the Exton Park family.
The Collaborators have understood and built on everything we’ve done as a brand so far. They reframed our positioning so that it makes sense across our portfolio and in turn, this has led to some really strong design ideas.
