Since the early days of The Collaborators, we’ve worked on Galaxy® as part of the Mars Drinks & Treats business, supporting their remarkable growth from a team of two to a thriving business unit of over sixty.
Our work is predominantly focused on developing packaging for NPD and line extensions as the Galaxy® brand expands into new categories such as hot chocolate, seasonal, gifting, vegan and travel retail. Whilst staying true to the brand’s visual DNA, we carefully consider varying audiences, their purchase triggers, seasonality and category-specific needs.
Over the years our collaboration has seen us implement two rebrands and has delivered outstanding results. We’re immensely proud to contribute to the ongoing success of Galaxy®.