Farmer and brewer Tom and his business partner David, set about creating Yorkshire’s first single malt whisky. We helped them create their new flagship brand, Filey Bay, defining the brand strategy, visual identity and packaging (2D & 3D).

We developed the concept of ‘Made of Yorkshire’ to encapsulate their field to bottle process, their people, their family histories and the essence of Yorkshireness: a place where moorlands meet big skies, rolling chalk hills meet rugged coastline, grit meets warmth and pragmatism meets vision.

We continue to work with The Spirit of Yorkshire team across a host of exciting new developments and brand extensions.