Food marketing agency & brand consultants, The Collaborators, respositioned Jus-Rol to grow & lead the pastry category

Pastry to be proud of

We worked with Jus-Rol for many years. First we introduced ‘pastry Janet’ across packaging and comms, successfully helping to build the ready-to-roll pastry category.

As the segment grew so did the competition, particularly from own label. We needed to assert Jus-Rol’s leadership credentials and act as a signpost for the category. We rebranded Just-Rol for a second time, playing on the brand’s baking heritage and giving it a modern, confident shelf presence.

The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
YOU MIGHT ALSO LIKE
< BACK TO PORTFOLIO