We helped Richard shift his thriving B2B frozen smoothie business into a multi-channel consumer brand.

Although well-established in hospitality under the name Love Smoothies, with ambitious growth plans and NPD that would confuse the name, we helped Richard take the big step to become Love Struck. We set the brand up to speak to the optimisers of this world – those who live well and have an appetite for life. We played up the joyous, mood-boosting experience of the product and helped position the brand as the taste-maker of the category.

The rebrand launched mid-lockdown. Sales have doubled versus pre-pandemic levels and the brand has expanded into the US market. We continue to work with Richard and the team as brand guardians, helping everyone to become Love Struck!