Teo and Nick had a small but successful gluten free pizza business. They came to us wanting a pack evolution to bring the idea of ‘Alternative Italian Food’ to life.
We reframed their strategy, shifting emphasis from exclusion to inclusion, developing the big idea, “Per tutti!” Italian for everyone” and creating a more edgy brand expression. Not only does it fit their values and youthful personality, it also laid the foundations of their brand world and visual style; and it's certainly helped get them noticed! The brand has seen 70% year-on-year growth and has extended into a host of new categories.
From a very functional brief, the team challenged our strategic thinking about brand positioning and helped us to articulate exactly why we do what we do in a really authentic way. Not only that, we also have a fantastic new visual identity that better reflects our brand and is already helping to attract the eyes of new shoppers and retailers!
70%
YOY Growth
(2021 - 2022)
Well-thought out packaging, incorporating clear USPs and even options for display.
