FMCG brand agency, The Collaborators, helped Cake Angels champion a revolution for mindful bakers

Angels of change

Cake Angels was well established in cake decorations but wanted to branch out into the wider baking category. With a desire to reach a different audience and to reflect changing attitudes to health and sustainability, we helped reposition the brand and create a contemporary visual identity, which rolled out across a new range of all-natural baking mixes and icings.

To combat the highly processed and artificial incumbents, we developed the idea of ‘naturally divine’. We played up natural ingredients as the ultimate indulgence and created a light and bright brand world that looks good enough to eat!

The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
The Collaborators
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