• Reel Fish Tuna Rebrand Sunflower Oil Packaging Design
  • Reel Fish Tuna Rebrand Spring water Packaging Design Scuba Diver
  • Reel Fish Tuna Rebrand Sunflower Oil Packaging Design Diver
  • Reel Fish Tuna Rebrand Spring Water Packaging Design
  • Reel Fish Tuna Rebrand Packaging Design Header
  • Reel Fish Tuna Rebrand Unlimited Possibilities
  • Reel Fish Rebrand Before & After
Recommend
  • Facebook
  • Twitter
  • Google Plus
  • LinkedIN
  • Pinterest
Share
Tagged in
◄ Back to our work

Reel Fish

Thinking outside the can

The name says it all – The Reel Fish Co. is different from big-name tuna brands. Not only do they catch their tuna using innovative ethical methods, the quality and versatility of their product are second to none. They approached us to create a challenger brand and re-invigorate the tuna aisle with culinary creativity. Thinking outside the can, we created the ‘Fish Unlimited’ positioning and developed a vibrant design to appeal to a new generation of savvy mindful eaters who demanded more from brands. Our design was a feast of inspiration, with ingredients and meal ideas bursting out of a contemporary and eclectic logo. We developed a tone of voice that went beyond where tuna had gone before and designed a website and ad concepts which got the big supermarket buyers excited. With an energetic and creative brand, Reel Fish now has the power to make waves in the tuna aisle.

Categories:

Rebranding / Strategy / Graphic Design / Illustration / Web Design / Logo Design / Food Branding

◄ Back to our work